Nigeria has established itself as one of the world’s largest film industries, known as Nollywood. Producing more than 2,500 films each year, the industry ranks just behind Hollywood and Bollywood and has become a vital part of Nigerian culture. Its audience extends far beyond national borders, attracting viewers throughout Africa and among African communities abroad.
Nollywood’s journey began in the 1960s with documentaries and short films in English, under the lingering influence of British culture. The 1990s brought a revolution, as digital technology enabled filmmakers to produce affordable yet impactful films. Economic challenges, including declining oil revenues, accelerated the popularity of digital video productions, which resonated with everyday Nigerians.
By the late 2000s, Nollywood achieved global recognition through streaming platforms like YouTube, Netflix, and Amazon Prime Video. International audiences, especially the diaspora, embraced Nigerian films, while foreign investment boosted production quality and distribution reach.
Today, Nollywood generates around 50 billion naira ($130 million) annually and provides thousands of jobs in directing, acting, production, and technical fields. The industry continues to grow, solidifying Nigeria’s place as a major player in global cinema.